You cannot close a sale you never open. Many sales people don’t lose sales because they fail to close, but because they can’t effectively open the sale. Studies have shown the major reason that potential customers fail to make a purchase is due to the…
What do you stand for in your customers’ mind? How does a customer or prospect perceive your company when they interact with you? Your brand is determined by exactly what your prospects and customers experience every time they interact with one or more of your…
How do you turn hesitant prospects into customers? Within any sales team, why do the same salespeople, month in and month out, sell more than the others? The sales skills you possess to uncovering and overcoming objections can make the difference between sealing the deal…
To build a winning brand as well as an effective marketing strategy to increase sales, you must know what your customers want. How is your company going to successfully stand out from the crowd if you cannot fulfill your customers wants and needs better than…
One of the greatest challenges we face every day in business is increasing revenues. Who do you rely upon to sell your products or services? Do you entrust the revenue potential of your business to professional sales people or to hourly-wage sales clerks? Do not…
Studies have shown that the major reason potential customers fail to make a purchase is due to failure of the salesperson to show a sincere interest in the customer. Lack of interest by a salesperson can be obvious in many ways. For example, lack of…
Are you achieving your sales growth targets? More often than not, sales growth is not realized because not enough time was spent on the details of developing an effective annual marketing plan. Do you really know the wants and needs of your target market? Do…
Does your business thrive from strong brand identity within your market place or are your services and products lost in a sea of competition? Many businesses operate under the false impression that marketing is simply advertising to sell products or services. In reality, a successful…