Eliminate head-to-head to head competition. Differentiate yourself from the competition by finding the benefits your customers seek; make these benefits the focus of your marketing message. Develop a twelve-month marketing plan—and do it in writing. Include costs for every marketing event, creating a budget as…
Good communication within a company starts at the top and multiplies down through the hierarchy, thanks to effective training programs for supervisors and other employees. Train supervisors how to use “feel good” communications to make people feel important. Smiling, complimenting individuals often, and showing a…
Write a job description, including job duties for each position. Determine the qualifying factors that predict job success. Develop a list of open questions that will uncover the success factors desired. Be sure to include both open-ended situational and behavioral questions. For example, “If you…
Ask your customers what conveniences they want when they purchase your product, and develop business processes that answer those desires. Also ask your customers what conveniences they want during product delivery, and develop processes accordingly. Find out what customers what they want to feel and…
Long-term motivation comes from the inside. To ensure the best and most productive results, move individuals to positions that use their talents. Management will get the biggest return on their time when they invest it in their most productive people. Meet with employees often to…
Develop written training programs to create consistency in your employee outcomes. Educate employees about the expected outcomes, i.e., what type of performance the company expects. Educate employees about how their actions affect the bottom line. As you demonstrate the steps of a job, explain why…
Communicate a clear vision, and include an action plan for to how you are going to achieve that vision. Review results often, staying focused on the objective. Whatever it is you are passionate about, live it everyday. Your followers must be convinced it’s the real…
Develop sales processes that satisfy consumer needs. Refine a merchandise delivery process that satisfies consumer needs. Create consumer touch points that wow customers. Develop products that people really need, are easy to understand, easy to sell, and incur a low service cost after the sale.…
Hire a competent accounting firm to prepare financial documents, which should be submitted to you at least once per month. They should include an income statement, balance sheet, and cash flow statement. Every business must compute and know their breakeven point. This requires a working…
Do not entrust the revenue of your company with anyone less qualified than professional salespeople. Start by searching for people who have the talents and passion to sell. Develop sales tools to outperform the competition. Even the best salespeople need superior tools to do their…