If you don’t have a budgeted marketing plan, you really don’t have a plan at all. And you know the saying, “if you fail to plan, than you are planning to fail.” You cannot lead your company to where you want it to go without…
Every company has a lid on its growth potential based on the skills and effectiveness of the leader. How skilled are you as a leader to move your company forward? Do you possess the knowledge and leadership skills to enhance other people’s talents to augment the…
You cannot close a sale you never open. Many sales people don’t lose sales because they fail to close, but because they can’t effectively open the sale. Studies have shown the major reason that potential customers fail to make a purchase is due to the…
When you think in terms of your business processes actually “being your business,” it becomes pretty important stuff. Business processes are the systems that run your business. Efficient business processes hire the right people, train employees for productivity, find new customers, deliver product efficiently, and…
What do you stand for in your customers’ mind? How does a customer or prospect perceive your company when they interact with you? Your brand is determined by exactly what your prospects and customers experience every time they interact with one or more of your…
How do you turn hesitant prospects into customers? Within any sales team, why do the same salespeople, month in and month out, sell more than the others? The sales skills you possess to uncovering and overcoming objections can make the difference between sealing the deal…
A well-trained employee does not just happen. Detailed, written training programs are one of the processes that run your company. The training process guarantees that every employee in a given position is trained the same way every time, creating consistency in both quality and productivity.…
To build a winning brand as well as an effective marketing strategy to increase sales, you must know what your customers want. How is your company going to successfully stand out from the crowd if you cannot fulfill your customers wants and needs better than…
One of the greatest challenges we face every day in business is increasing revenues. Who do you rely upon to sell your products or services? Do you entrust the revenue potential of your business to professional sales people or to hourly-wage sales clerks? Do not…
Employee evaluations will motivate your employees to excel if their experience is enlightening. Employee reviews are a time for the employee and the manager to come together to define goals, create an opportunity to coach, solicit feedback from the employee, review positive contributions, as well…